“Entrepreneur is just French for ‘has ideas, does them!’” said Alexis Ohanian, founder of Reddit.
But when you’ve just experienced a year of constant stress and wondering when the next shoe will fall, you wonder if it’s wise or safe or smart to do much of anything. In short, you’re so unsure.
B.C. – Before COVID – had its uncertainties. Now in A.D. – Another Dimension – the stakes feel a lot higher. The stress of change hasn’t abated.
Will you still have clients? Should you spend to grow or hold onto your PPP money? It’s easy to believe you must get it right or face big consequences.
Which means you may not take any action at all.
The reality is that NOT taking action is like putting your business out to pasture. Pastures look beautiful and serene from a distance. Up close, they're full of cow poop.
So, how do you get past the fear of doing what you need to keep your business going and growing?
Simply start.
Even if you don’t have a thorough plan, which is tough to do in an ever-changing environment.
Take the first step. Then the next.
Create your own feedback loop. Pay attention to what’s working and what needs tweaking.
Do the next step. Keep refining what success looks like. Review, learn and adjust.
Step-by-step, action will show you the way.
That’s how to be brave in a brave, new world!
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