The Simple Way to More Make Money More Quickly

Mary Foley Be More Strategic, REV UP Business Tips

Want to make more money and generate more revenue, more quickly?

Stop selling so much. That’s right. Stop selling so many things.

Put all your energies in just a few products or services. Concentrate rather than dissipate.

The problem with too many products and services

It’s that little word too. There are too many options for clients and prospects and buyers to choose from. It requires too much time to really market those products and services well. And it leaves you with too few clients, sales, and revenue.

As Greg McKeown, author of “Essentialism” says, it’s all about less, but better. How?

The oh-duh way to choose your top revenue producers

Make the list of all your products and services, and how much revenue you generated from each in the last 12 months. Then circle your three biggest numbers.

These are your top three revenue producers. And if you’ve got one that’s particularly high, put 80% of your energy there.

But wait, what about my other products and services?

At every stage of business growth, you will be challenged to let go of the good to grab hold of the great. Those pet projects will still be there whenever you want to come back to them.

It’s uncomfortable at first, but when you start making more money because you focused on your biggest revenue producers, you won’t feel so bad.

Revving up your business is serious work, but it can also be fun and you don’t have to do it alone. When you take my free “How High Is Your Red Cape Flying for Your Business?” biz quiz, I will give you give you 3 practical, personal ideas totally focused on how to fly YOUR business even higher!

To Get More Clients Know What Problems You Solve For Whom

Mary Foley Be More Strategic, REV UP Business Tips

Do you want more clients? Of course you do. Then here’s a key question you need to answer: What problems do I solve and for whom?

Have a little trouble answering that question? Well, here’s how.

Step 1: Make a list of your best 5 – 7 clients

First, choose 5 – 7 of your clients in the last 12 months.

For example, the ones where you produced the best results.

And they were also the easiest to work with.

Plus, they paid your full fee.

Above all, they didn’t complain.

Step 2: Do a simple trends analysis of the problems you solved

What do these people have in common?

In particular, what common problems did I solve for them?

Are other aspects that they share? For example, maybe it’s their age, their gender, or their geography. Maybe it’s the industry they’re in.

Step 3: Go find more clients with the same problem you can solve

Now you can describe your ideal client. Including clarity around what problems you solve for them.

With this clarity, you can go look for more of them, speak their language and get more clients.

Revving up your business is serious work, but it can also be fun and you don’t have to do it alone. When you take my free “How High Is Your Red Cape Flying for Your Business?” biz quiz, I will give you give you 3 practical, personal ideas totally focused on how to fly YOUR business even higher!

3 Short Reasons Why Height Has Nothing to Do with Confidence and Respect

Mary Foley Be More Strategic

Have you ever felt your height (or lack thereof) has hindered your confidence or respect?

Like this accomplished business woman who asked at a live event I hosted:

“I’m the only female on a senior team. I’m barely 5 feet tall with heels. And I often feel that my value is being dismissed. I can’t suddenly become six inches taller! What can I do to feel more confident and be more respected?

Feel You’re Being Dismissed Because You’re Short?

I get it. Being only 5 feet, 2 inches tall myself, it’s easy to feel height-challenged (AKA down right short!). This particularly started to bother me as I was on the brink of the next big career jump. 

After 10 years and four promotions in my corporate career, I was ready for more and trying to make it happen. I was started to think being short wasn’t helping. 

Then, one day I was lamenting these  feelings to a trusted, female colleague who was dozen years older and much wiser.

“I’m afraid I’m not being taken seriously,” I told her.

I Will Never Forget Her Response

“Oh, that won’t happen once you open your mouth” she responded without a blink.

I laughed!

Instantly I knew she was right and that I was setting myself up for feeling “less than” when there was no need. I was making an assumption that others were limiting me because of my height. In reality, I was feeding my fears and limiting myself.

Making wrong assumptions and feeding your fears isn’t just for those who are short. I have a female colleague who is taller and bigger than most women. She struggles with others feeling intimidated by her when she’s one of the friendliest people you could meet. 

Regardless of your height, here are 3 behaviors every business woman can use to feel more confident and garner more respect.

#1 Remember who you are, what you’ve accomplished, and what value you bring to the company or client.

That’s what the best clients and organizations really care about. So, hold your head up high, relax, and smile. That’s confidence from the inside out.

#2 Don’t buy into societal beliefs that women aren’t respected.

Make your beliefs based on your experiences, not the aggregated statistics or beliefs of others. Chances are you have been shown respect far more often than not – by co-workers, friends, family, neighbors, grocery store clerks, toll booth tellers, waiters, receptionists, and more. Act as if it will happen again and it will.

#3 Open your mouth.

My friend was right. My words, tone, and delivery – along with non-verbal body language and dress – are far more powerful and have far more influence on others than how close I am to the floor. 

And for those who are on the short side like me, here’s a bonus:

#4 Utilize the advantages of being shorter.

You’re often considered more approachable and friendly. You are also more easily underestimated. Which makes it easier to start conversations with people and over impress them! I don’t know about you, but I like the idea of over-delivering.

Turn Same-O-Lame-O Holiday Cards into Personal, Powerful Client Thank You’s

Mary Foley Be More Strategic, Uncategorized

It’s the last quarter of 2018! I know, I can’t believe it either. How about your revenue goals for the year?

Want a simple, powerful way to create high-value, revenue rich conversations as you go into the holiday season? Send out thank you cards, but not in a same-o-lame-o way. Otherwise, the whole thing could back fire. Here’s what I mean.

First, a reminder from marketing 101: It’s Easier to Increase Revenue with Existing Clients than Find New Ones