5 Keys to Influence Others in the Workplace or Marketplace

Mary Foley Rev Up Your Business

5 Keys to Influencing Others in the Workplace or Marketplace

 

What if you realized that, as a woman, you have the perfect setup to be very good at influencing others – for all the right reasons?

If you are already…

  • Asking questions for understanding
  • Listening more than talking
  • Thinking about how you can help others
  • Sharing useful resources
  • Deciding to stay positive and upbeat

…then you are doing what it takes to be good at influencing others.

Daniel Pink, author of To Sell is Human, determined from research that on average we spend 40% or more of our time getting someone to say “Yes!” Want to get better at it?

Here are five keys to influencing others in the workplace or market place you can use right away.

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How a Little Testosterone Goes a Long Way for Every Woman in Business

Mary Foley Rev Up Your Business

A Little Testosterone Goes a Long Way for Professional Women

As a woman in business a little testosterone can go a long way. Seriously.

First, ask yourself:  Do I tend to take negative comments by co-workers or clients personally? Do I feel overwhelmed by my work load? So I find myself doubting my abilities on a new project or position?

If so, you’re far from alone.  Me, too, until I started to notice that my male colleagues weren’t feeling the same.  Watching their behavior I realized that a little testosterone can go a long way to negate these feelings.

Here are four ways a little testosterone can seriously make your day more productive and fulfilling:

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10 Practical, Productive, Fun Tips to Help You Thrive on Change

Mary Foley Rev Up Your Business

10 Practical, Productive, Fun Tips to Help You Thrive on Change

Anything shifting in your career, your business or your life? Any new change you have initiated or are adjusting to right now? Right, got a pulse?!

As the world turns faster and faster, as events come at us like a bad movie marathon, and as we start down new paths in our lives, the ability to stay sane amidst the swirl isn’t just nice, it’s a critical, strategic skill.

Here are 10 tips to thrive on change that are practical, productive and fun!

#1  See change for what it is. Change is uncomfortable, so we avoid it. But, to have any chance of thriving on change, you have to accept that it’s happening. See it for what it is – and what it isn’t. Face it, get the facts, and understand what it really means.

#2  Get mad, cry and whine. Change is emotional. If you bottle up your feelings, they will only work against you. So allow yourself to get mad, cry and whine. But only for a short time and not at others. During a 20 minute shower is a good option. You’re wet anyway.

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Turn Same-O-Lame-O Holiday Cards into Personal, Powerful Client Thank Yous

Mary Foley Rev Up Your Business

It’s the last quarter of 2018! I know, I can’t believe it either. How about your revenue goals for the year?

Want a simple, powerful way to create high-value, revenue rich conversations as you go into the holiday season? Send out thank you cards, but not in a same-o-lame-o way. Otherwise, the whole thing could back fire. Here’s what I mean.

First, a reminder from marketing 101: It’s Easier to Increase Revenue with Existing Clients than Find New Ones

It’s easy, cheaper and, frankly far more satisfying, to repeat business with existing clients than to get a new one. Problem is, most entrepreneurs and business owners forget that and spend most of their marketing dollars and mindset on newbies. Hey, we all love new clients, but let’s not forget about the existing ones. Remember, YOU are an existing client to someone. Doesn’t feel to be ignored or easy tossed aside, does it?

What every client wants (and you do, too) is to be thanked and recognized. Most people are so under appreciated that even a small, authentic gesture of gratefulness goes a long, LONG way. So much so that they think about doing business with you again or referring you to someone who would be “perfect for you.”

Now enter holiday season and marketing 201: Leverage Your Thankfulness – Just Don’t be Same-O-Lame-O

Send all of your 2018 clients (more if you want), a card thanking them for trusting you to help them this year solve a problem, take care of something important, or simply being of service. Just don’t do it the same-o-lame-o way.

Ever received a generic looking holiday card from some you’ve done business that has a pre-printed message, pre-printed names and pre-addressed mailing label? Touching, isn’t it?

These cards live for about 15 seconds in my life, just about enough time for me to open them up and walk over to the trash can as I throw it away in disappoint and disgust. Rather than feeling appreciated, I’m pissed off for not truly being recognized. I spent money with you and that’s all you got? Makes me wonder if I should go back to them again. And they paid money for me to feel that good! Would have been better if they didn’t bother.

Let others do it the same-o-lame-o way so you can stand out by being personal and having some pizzazz. Here’s how:

  1. Make a list of your 2018 clients. The ones who love you and you would like to clone. If you don’t have their postal address, look it up online or send them an email, text or online message asking for it. For example, “Quick question! What’s a good postal address for you? I have something special I want to send.”
  2. Search online for a card with a graphic design (like Vistaprint, Shutterfly, Zazzle, even Staples) that truly matches your vibe and brand AND you can personalize with your photo. Make sure you’re smiling as if to say “Hey there!” Having your photo on the front or inside is a way of connecting person to person. If you have a team, do a group photo.
  3. Include a heartfelt message about being thankful for THEM. “Thanks for being my client” is still all about you. Try something like “As I think about 2018, I just wanted to thank YOU for trusting me to help you this year!” Yes, this is pre-printed, but it’s not all you will say so make sure your wording fits for everyone.
  4. Add your business contact info on the BACK side (or insert your business card when sending), but leave the rest blank!
  5. Once printed, take less than a minute to add an additional sentence about working with THEM this past year. Then add “I’m here for you when you need!”, sign and hand write the postal address on the envelope. This last part ensures your card will be opened with interest and anticipation!
  6. Mail your cards BEFORE Thanksgiving for maximum visibility and time for convos by year’s end.

Let’s say you have 80 clients on your list. This process will take you about 2 – 3 hours total and about $200. You could easily get 8 – 16 (10- 20%) response thanking you in return, which is an opportunity to reconnect and have a conversation about their current needs. And there’s revenue in them convos! That’s a small investment with a high potential reward.