The Simple Way to More Make Money More Quickly

Mary Foley Be More Strategic, REV UP Business Tips

Want to make more money and generate more revenue, more quickly?

Stop selling so much. That’s right. Stop selling so many things.

Put all your energies in just a few products or services. Concentrate rather than dissipate.

The problem with too many products and services

It’s that little word too. There are too many options for clients and prospects and buyers to choose from. It requires too much time to really market those products and services well. And it leaves you with too few clients, sales, and revenue.

As Greg McKeown, author of “Essentialism” says, it’s all about less, but better. How?

The oh-duh way to choose your top revenue producers

Make the list of all your products and services, and how much revenue you generated from each in the last 12 months. Then circle your three biggest numbers.

These are your top three revenue producers. And if you’ve got one that’s particularly high, put 80% of your energy there.

But wait, what about my other products and services?

At every stage of business growth, you will be challenged to let go of the good to grab hold of the great. Those pet projects will still be there whenever you want to come back to them.

It’s uncomfortable at first, but when you start making more money because you focused on your biggest revenue producers, you won’t feel so bad.


Revving up your business is serious work, but it can also be fun and you don’t have to do it alone. When you take my free “How High Is Your Red Cape Flying for Your Business?” biz quiz, I will give you give you 3 practical, personal ideas totally focused on how to fly YOUR business even higher!

To Find More Clients Know for Sure What Problems You Solve

Mary Foley Be More Strategic, REV UP Business Tips

You go to a networking event and to strike up a conversation you ask “What do you do?”

“Well, I’m a realtor. I’m also a massage therapist and I sell nutritional products”?

Huh?

Or maybe “I’m a graphic designer. I can do graphic design for your logo or brochure, digital image, whatever you need.”

So that’s a long list. Wonder if you are good at any of it.

These kind of responses are so common it’s easy not to see the big problem. There are too many options and it’s confusing. And even more, they are about roles or products, not about people with problems.

Clients pay us to solve problems. So, to rev up your business, you have to be super clear on what problems you solve and for whom. Because when do, you can find people with those problems a whole lot easier and faster.

Think you know what problems you solve? Think again.

Ask one of your top clients, “What’s the biggest problem I solved for you this year?”

Really listen to the answer. Is it clear, articulate, straightforward? Chances are it’s not.

How your top clients help you get super clear

Reach out to three or five of your best clients this past year and ask What’s the top problem I solved for you? Then go deeper. Also ask…

  • What was your situation when we met?
  • How did you feel about not having that problem solved?
  • How did you try to solve this problem in the past?
  • Why didn’t it work?
  • What was it about my approach and solution that made the difference?
  • How do you now feel because the problem is being addressed?

After several conversations, do a quick trends analysis.

  • Are you hearing similar responses?
  • What are the biggest problems I’m hearing?
  • What are the situations they were in?
  • What is it about my solution that was different?

Chances are you confirmed what you already knew. And, chances are you gained more depth and specificity so you can truly answer the question: What problems do I solve – really?

This isn’t the easiest thing to do. But it is core to revving up your business. Once you know who you’re looking for and what problems you can solve for them, the easier it is for you to find and multiply those clients.

So do the work, don’t be afraid and use your clients to help.


Revving up your business is serious work, but it can also be fun and you don’t have to do it alone. When you take my free “How High Is Your Red Cape Flying for Your Business?” biz quiz, I will give you give you 3 practical, personal ideas totally focused on how to fly YOUR business even higher!