When it comes to upping your social media smarts, wouldn’t you love to talk with a millennial who grew up on it?

And since they are so familiar with communicating this way, how can you be smart about setting expectations with millennial and all employees regarding social media during work hours and beyond?

In this episode, I spoke with Lauren Portlock, Marketing Coordinator for EVB, who breaks the common stereotype of a slacker millennial. For the last 2 plus years she’s been the right hand gal for EVB’s Chief Marketing Officer Michelle Hastings Simon. In addition to offering her millennial perspective on the company’s social media strategy, she makes sure this podcast is up and that you know it’s available.

Click to listen and learn:

• Whether Millennial or Boomer, professional or business owner, how important is it to have a digital footprint?
• Are millennials so used to social media that they don’t think it applies to them?
• If you find a less than flattering image of yourself on social media or a website, how can you get rid of it?
• What should you do if a friend posts a photo you don’t want to become public?
• Is it okay to have a social media account where you can say whatever you want?
• Are there any topics or subjects you recommend to avoid on social media?
• As a business owner with employees, what do I need to consider for creating a social media policy?

Plus, get even more social media smart tips by downloading specific how-to PDFs provided by Lauren!

Authenticity is critical for creating a powerful personal brand. But, how can you truly capture and communicate your authenticity, especially online? What’s the real impact of one-of-a-kind images on your business – as well as your confidence? Get ready for some answers!

In this episode, I spoke with Kim Brundage, a photographer in Richmond, VA who specializes in personal branding sessions for women entrepreneurs and professionals. Her unique approach is designed to remove the awkwardness of a photo session so you can capture what your best customers and clients really want – the real, authentic you.

Click to listen and learn:

• Why creating a powerful personal brand is critical for every business owner and professional
• Why authenticity is a big deal in today’s market place
• How to have personal branding consistency without being boring
• Kim’s unique personal branding process for capturing your essence and authenticity
• The impact of unique personal branding images on your business and your confidence

Your business is growing, you need more room, and you’ve found the perfect space! In all your excitement (and relief), don’t sign on the dotted line until you fully understand the leasing agreement and negotiate what you want. Today’s guest reveals her pro tips to negotiate a commercial leasing agreement so you avoid common pitfalls and get the best terms.

In this episode, I spoke with Katherine Watson, President of Manakins Farms, a real estate and development company, and Co-Founder of Office Alternatives, a co-working space, both in Richmond, VA. A big part of her day is spent leasing space to tenants. So, we tapped into Katherine’s expertise about what to do and what to avoid to set yourself up for the best commercial leasing agreement possible.

Click here to listen and learn:

• The biggest mistake most make when entering into a commercial leasing agreement
• Exactly when you should hire an attorney to review your lease
• What should be included in a Letter of Intent (LOI)
• The savvy question that will reveal hidden Common Area Maintenance (CAM) fees
• How to turn landlord funds for Tenant Improvements (TI) into your rent abatement
• How to avoid being stuck with HVAC repairs that can blow your budget
• A big mistake tenants assume regarding water, sewer and utility costs

LinkedIn is one of the largest social media platforms in the world – and it’s changing. How will the new platform design affect you? How can you use LinkedIn to actively grow your business?

In this episode, I talked with Cheryl Matt, owner of CBM Business Consulting in Richmond, VA. Cheryl implements practical tools and strategies for business owners and professionals to get more done in less time. With four proven strategies, her clients save 2 to 10 hours or more per week – and become more profitable.

Click to listen and learn:

• How LinkedIn has changed and what to expect from the new platform
• The number one reason why every business owner should be on LinkedIn
• Savvy ways to use LinkedIn to identify new prospects
• Three essentials every business owner must have for a powerful Personal Profile
• What is a Company Page and how to leverage it to showcase your business
• Practical ways to make LinkedIn part of your daily routine

Want to spend less time at the bank and more time growing your business? Love the idea of the cash in your account making you money while you sleep? Ever had someone try to cash your check with extra zeros?

In this episode, I chatted with Barry Almond, Senior VP and Director of Treasury Management at EVB. You might be thinking “Treasury what?”

Treasury Management at EVB is all about helping business owners just like you save time, save money, make money and protect your hard-earned money. From one-person businesses to organizations with dozens of employees, Treasury Management can help savvy business owners at every level.

Click to listen and learn:

• How to easily manage your business banking while you’re on the go
• Two simple, quick ways to deposit checks without going to a bank branch
• What are bank “sweeps” that have nothing to do with a broom, but offer a possible way to “clean up”
• How to make money overnight with the cash in a business checking account
• Several electronic payment options that trim costs and save time
• The smart way to hold on to your hard-earned money by verifying checks in real-time

You work hard all year for your money. So make sure you don’t miss the most overlooked small business deductions when filing your taxes. And make sure you document them in a way the IRS likes!

In this episode, host Mary Foley talks with Donna Barwick, President and CEO of Barwick & Associates, a certified public accounting firm in Colonial Heights, VA. Donna shares frequently missed and often misunderstood write offs from over 30 years working with small business owners.

Plus, she gives great tips about how your business structure can save you taxes and strategic ways your accountant can help you run a better business.

Click to listen and learn:

• What is the best small business entity to reduce my taxes and risk?
• What are the most overlooked small business tax deductions?
• How do I legally write off meals as a business expense?
• What is the home office Safe Harbor deduction and should I take it?
• What real difference does it make if my personal and business expenses are in the same bank accounts?
• 3 ways an accountant can help me improve my business beyond filing taxes