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5 Red Cape Ways to Rev Up Your Business

Mary Foley Energize Your Career

You have the passion and a plan for your business. You work hard, put in long hours, and yet you feel like you’re hardly making real progress or getting results. You wonder what you’re doing wrong because it seems everyone else on Facebook is having fun, making money, and living the high-life.

Chances are you’re doing a lot of the things right. A few strategic shifts is likely what you need to generate the revenue you really want.

Time to throw on your red cape and be your own super hero! Here are five ways to rev up your business starting now!

 

1. Focus on a short list of your biggest revenue producers

Too often we have too many ideas, good ideas, about how to grow our business.  We try to pursue them all and we do not get enough traction or progress in any of them.

Imagine you have a cleared off your desk of all piles, folders, and clutter. Now put back only those few items that matter the most right now. Feel the “ahhhh…”?

Do the same to rev up your business. Pick 3 to 4 of your products or services with the best revenue potential and put all your energies there. That will mean saying “no” or “not now” to other good, decent, well-meaning products or services. That will likely mean putting your pet projects on hold. Don’t worry, you can always come back to them later.

2. Pick high impact Revenue Generative Activities (RGAs)

Now that you have your short list of your best revenue producing products and services, decided on the specific Revenue Generative Activities (RGAs) for each that have the most impact.

Everyone’s RGAs list is different, but they all are about reaching out, offering, and interacting with your perfect prospect. Examples of RGAs include:

  • Attending a high-impact networking event
  • Sending follow-up emails from people you meet at a networking event
  • Meeting with a prospect
  • Writing a proposal and sending it
  • Reaching out to past or existing clients to ask about their current challenges or needs
  • Sending a client appreciation gift and asking for a referral
  • Sending your e-newsletter or promotional emails
  • Giving a problem-solving presentation (see Red Cape Way #4 below)

3. Do 3 or more RGAs every single day

Consistently doing high impact RGAs is your business growth super power!

To rev up your business now, start doing at least 3 or more RGAs at least 5 days a week. Even with client work and other activities. They may take 30 minutes or 3 hours, but what is more important for growing your business? Nothing, absolutely nothing. So make them non-negotiable and arrange your other activities around them.

4. Prospect with presentations

What if you could speed up how many prospects you meet at a time? You can by giving presentations in person or online. Suddenly one-on-one is now one-on-some.

Think about the problems your prospect faces that are solved by your product or service short list (Red Cape Way #1 above). Then create one or more presentation topics addressing these problems by sharing your knowledge and expertise.

Of course, in a 45 or 60 minute presentation you can only start to show how to solve these problems. So, it’s essential to power up your presentations with engagement and easy way for those who want more to take the next step with you. Now your one-on-one conversations are far more qualified and worth your time!

5. Speak prospect

We’ve all heard people buy for those they know, like, and trust, right? When someone decides to work with or buy from YOU over others, in part it’s because they believe you truly understand their situation. Unfortunately, too many business people just dive in and start telling the person what their problem is and how to start solving it.

A simple, but powerful way for prospects to believe you truly you “get” what they are going through is to first ask good questions and listen carefully to the words and phrases others use to describe their problems, challenges, and aspirations. Then incorporate these same words into your response.

Want support to implement these 5 revenue generators in your business? My REV UP Program can help! Go here for details.

 

 

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[P.O.W.E.R. Plug Podcast – episode 18] Millennial Social Media Smarts

Mary Foley P.O.W.E.R. PLUG Podcast

EVB POWER Plug: Millennial Social Media SmartsWhen it comes to upping your social media smarts, wouldn’t you love to talk with a millennial who grew up on it?

And since they are so familiar with communicating this way, how can you be smart about setting expectations with millennial and all employees regarding social media during work hours and beyond?

In this episode, I spoke with Lauren Portlock, Marketing Coordinator for EVB, who breaks the common stereotype of a slacker millennial. For the last 2 plus years she’s been the right hand gal for EVB’s Chief Marketing Officer Michelle Hastings Simon. In addition to offering her millennial perspective on the company’s social media strategy, she makes sure this podcast is up and that you know it’s available.

Click to listen and learn:

  • Whether Millennial or Boomer, professional or business owner, how important is it to have a digital footprint?
  • Are millennials so used to social media that they don’t think it applies to them?
  • If you find a less than flattering image of yourself on social media or a website, how can you get rid of it?
  • What should you do if a friend posts a photo you don’t want to become public?
  • Is it okay to have a social media account where you can say whatever you want?
  • Are there any topics or subjects you recommend to avoid on social media?
  • As a business owner with employees, what do I need to consider for creating a social media policy?

Plus, get even more social media smart tips by downloading specific how-to PDFs provided by Lauren!

 

 

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[P.O.W.E.R. Plug Podcast – episode 17] Capturing Your Authenticity for a Powerful Personal Brand

Mary Foley P.O.W.E.R. PLUG Podcast
Host Mary Foley talks with Kim Brundage on capturing your authenticity for a powerful personal brand
Photo by Kim Brundage Photography

Authenticity is critical for creating a powerful personal brand. But, how can you truly capture and communicate your authenticity, especially online? What’s the real impact of one-of-a-kind images on your business – as well as your confidence? Get ready for some answers!

In this episode, I spoke with Kim Brundage, a photographer in Richmond, VA who specializes in personal branding sessions for women entrepreneurs and professionals. Her unique approach is designed to remove the awkwardness of a photo session so you can capture what your best customers and clients really want – the real, authentic you.

Click to listen and learn:

  • Why creating a powerful personal brand is critical for every business owner and professional
  • Why authenticity is a big deal in today’s market place
  • How to have personal branding consistency without being boring
  • Kim’s unique personal branding process for capturing your essence and authenticity
  • The impact of unique personal branding images on your business and your confidence

 

 

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[P.O.W.E.R. Plug Podcast – episode 16] Demystify Commercial Lending

Mary Foley P.O.W.E.R. PLUG Podcast

Chris Layne Demystifies Commercial LendingWhether it’s changing regulations or new funding options, obtaining a loan for your business can feel like a mystery. It’s time to pull back the curtain and demystify commercial lending.

In this episode, I chatted with Chris Layne, Senior Vice-President and Director of Commercial Banking at EVB. For over 10 years Chris has been helping local small business owners get the funds they need to operate, expand, and grow their business. He’s also made an impact on his hometown of Huntington, WV as a co-founder of TeamKRL, a non-profit organization that provides life skills to middle school and high-school students.

Click to listen and learn:

  • The most common reasons business owners need a loan
  • What’s the difference between a business loan and a line of credit
  • The most important aspect to getting a loan that most business owners overlook
  • Why you should be wary of unsolicited commercial loans from unfamiliar institutions
  • What steps to expect in the commercial loan process
  • Who ultimately decides if your business loan gets approved
  • How you can benefit even if your loan isn’t approved

 

 

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[P.O.W.E.R. Plug Podcast – episode 15] Pro Tips to Negotiate a Commercial Lease

Mary Foley P.O.W.E.R. PLUG Podcast

EVB POWER Plug: Katherine Watson Reveals Her Pro Tips to Negotiate a Commercial Lease Your business is growing, you need more room, and you’ve found the perfect space! In all your excitement (and relief), don’t sign on the dotted line until you fully understand the leasing agreement and negotiate what you want. Today’s guest reveals her pro tips to negotiate a commercial leasing agreement so you avoid common pitfalls and get the best terms.

In this episode, I spoke with Katherine Watson, President of Manakins Farms, a real estate and development company, and Co-Founder of Office Alternatives, a co-working space, both in Richmond, VA. A big part of her day is spent leasing space to tenants. So, we tapped into Katherine’s expertise about what to do and what to avoid to set yourself up for the best commercial leasing agreement possible.

Click here to listen and learn:

  • The biggest mistake most make when entering into a commercial leasing agreement
  • Exactly when you should hire an attorney to review your lease
  • What should be included in a Letter of Intent (LOI)
  • The savvy question that will reveal hidden Common Area Maintenance (CAM) fees
  • How to turn landlord funds for Tenant Improvements (TI) into your rent abatement
  • How to avoid being stuck with HVAC repairs that can blow your budget
  • A big mistake tenants assume regarding water, sewer and utility costs

 

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3 Magical Productivity Ideas to Give Your Wand Some New Mojo

Mary Foley Energize Your Career

Is your personal productivity in the tank from the daily deluge of email and requests? Tempted to leave everything unanswered and start over somewhere else? You’ll be good for a week, maybe.

A savvy gal Amy shared with me that she was about to start the new position. But she had a big dilemma:

“My new position involves managing and tracking a LOT more activities. My email inbox has grown beyond my comfort and I want to implement some good strategies to start my new position positively, to being organized and to go full speed ahead.

Any advice, like going to my local office supply store to see if they have some type of magical notebook?”

Oh, if only there were a magical notebook! Whoever creates that product will save the world by increasing every hard working professional woman’s productivity, efficiency, and, most importantly, her sanity.

Until then, here are 3 ideas I shared with Amy to create her own magic. Not very glam, but they work. They can give your wand some new mojo, too!

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[P.O.W.E.R. Plug Podcast – episode 14] Why LinkedIn is Changing and How to Use it to Grow Your Business

Mary Foley P.O.W.E.R. PLUG Podcast
Photo by Kim Brundage Photography

LinkedIn is one of the largest social media platforms in the world – and it’s changing. How will the new platform design affect you? How can you use LinkedIn to actively grow your business?

In this episode, I talked with Cheryl Matt, owner of CBM Business Consulting in Richmond, VA. Cheryl implements practical tools and strategies for business owners and professionals to get more done in less time. With four proven strategies, her clients save 2 to 10 hours or more per week – and become more profitable.

Click to listen and learn:

  • How LinkedIn has changed and what to expect from the new platform
  • The number one reason why every business owner should be on LinkedIn
  • Savvy ways to use LinkedIn to identify new prospects
  • Three essentials every business owner must have for a powerful Personal Profile
  • What is a Company Page and how to leverage it to showcase your business
  • Practical ways to make LinkedIn part of your daily routine

 

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3 Ways to Create Your Event’s Happily Ever After

Mary Foley Energize Your Event

3 Ways to Create Your Event's Happily Ever After

Other than being dressed appropriately, weddings and professional events don’t have much in common, except for one big thing.  There’s little to no planning for what happens afterward!

As one meeting planner told me:  “The event is the thing.  Check the box and it’s done. It’s like focusing on your wedding with no real thought about what happens after.” Another meeting planner shared:  “Post-event engagement.  That’s where I’m a loser.  I’m burnt out and so is my committee.”

Here are 3 strategies to increase your event’s take-away value and “happily ever after.”

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[P.O.W.E.R. Plug Podcast – episode 13] How Every Business Owner Can Benefit from Treasury Management Services

Mary Foley P.O.W.E.R. PLUG Podcast

How Every Business Owner Can Benefit from Treasury Management ServicesWant to spend less time at the bank and more time growing your business? Love the idea of the cash in your account making you money while you sleep? Ever had someone try to cash your check with extra zeros?

In this episode, I chatted with Barry Almond, Senior VP and Director of Treasury Management at EVB. You might be thinking “Treasury what?”

Treasury Management at EVB is all about helping business owners just like you save time, save money, make money and protect your hard-earned money. From one-person businesses to organizations with dozens of employees, Treasury Management can help savvy business owners at every level.

Click to listen and learn:

  • How to easily manage your business banking while you’re on the go
  • Two simple, quick ways to deposit checks without going to a bank branch
  • What are bank “sweeps” that have nothing to do with a broom, but offer a possible way to “clean up”
  • How to make money overnight with the cash in a business checking account
  • Several electronic payment options that trim costs and save time
  • The smart way to hold on to your hard-earned money by verifying checks in real-time

 

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You Will Never Have Enough Time Until You Do These 2 Things

Mary Foley Energize Your Career

You Will Never Have Enough Time Until You Do These 2 Things

Did you run out of time today? Again? Ugh, it seems you never have enough time.

You begin your work day with full intention of being productive and before you know it your boss asked you to take care of something, your co-worker needed information for her 11 am meeting, a client called with an emergency, and your chatty colleague just had to tell you all the details about their weekend hiking trip. The day is over and your list is hardly done. It might even be longer!

Understandable, responsive, and entertaining, but you are left with a lingering to-do list and a really loud sucking sound from the time vacuum cleaner.

Productivity experts offer helpful suggestions such as managing your e-mail and social media, using productivity software, and getting organized. These can be useful tactics, but they can also be useless. You will never have enough time until you consistently do these two things.

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