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1. Can you describe the problem(s) you solve for your idea clients in 3 sentences or less?

2. Do your products/services help a few different types of people (1 – 3) OR many different types of people (4+)?

3. Consider ALL your products/service. Do you offer few different types of products/services (1 – 3) OR many different types of products/services(4+)?

4. Can you describe your ideal client in detail? (For example, age, gender, position/role, financial status, mindset, world view, likes, dislikes, frustrations, aspirations, etc.)?

5. How confident do you feel about your current marketing, promotional and related activities to attract and engage ideal clients?

6. Make a quick list of ALL the marketing, promotional, and reach-out activities you plan to do in the next 30 days to attract and engage ideal clients. How many activities are on your list?

7. What’s the typical number of the marketing, promotional, and reach-out activities you do EACH DAY to attract and engage ideal clients?

8. Do you feel overwhelmed or worn out from your list of marketing, promotional, and reach-out activities to get more ideal clients?

9. How comfortable are you asking someone to hire you or buy from you?

10. Do you have a hard time saying no?

11. Do you make a daily to-do list?

12. Do you love crossing items off make a daily to-do list?

13. When something isn’t working well, how discouraged do you feel?

14. Do you use any metrics or measurements to determine how well your marketing, promotional, and reach-out activities are working? (For example, Google Analytics, social media stats, email stats, number of calls or meetings, etc)

15. Do you regularly review your marketing, promotional, and reach-out activities to see how well they are working or not working?


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