To Get More Clients Know What Problems You Solve For Whom

Mary Foley Be More Strategic, REV UP Business Tips

Do you want more clients? Of course you do. Then here’s a key question you need to answer: What problems do I solve and for whom?

Have a little trouble answering that question? Well, here’s how.

Step 1: Make a list of your best 5 – 7 clients

First, choose 5 – 7 of your clients in the last 12 months.

For example, the ones where you produced the best results.

And they were also the easiest to work with.

Plus, they paid your full fee.

Above all, they didn’t complain.

Step 2: Do a simple trends analysis of the problems you solved

What do these people have in common?

In particular, what common problems did I solve for them?

Are other aspects that they share? For example, maybe it’s their age, their gender, or their geography. Maybe it’s the industry they’re in.

Step 3: Go find more clients with the same problem you can solve

Now you can describe your ideal client. Including clarity around what problems you solve for them.

With this clarity, you can go look for more of them, speak their language and get more clients.


Revving up your business is serious work, but it can also be fun and you don’t have to do it alone. When you take my free “How High Is Your Red Cape Flying for Your Business?” biz quiz, I will give you give you 3 practical, personal ideas totally focused on how to fly YOUR business even higher!

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