Do you want more clients? Of course you do. Then here’s a key question you need to answer:
What problems do I solve and for whom?
Have a little trouble answering that question? Well, here’s how.
Step 1: Make a list of your best 5 – 7 clients
First, choose 5 – 7 of your clients in the last 12 months.
For example, the ones where you produced the
And they were also the
easiest to work with.
Plus, they paid your
Above all, they
didn’t complain. Step 2: Do a simple trends analysis of the problems you solved
What do these people have in common?
In particular, what
common problems did I solve for them?
Are other aspects that they share? For example, maybe it’s their
age, their gender, or their geography. Maybe it’s the industry they’re in. Step 3: Go find more clients with the same problem you can solve
Now you can describe your ideal client. Including
clarity around what problems you solve for them.
With this clarity, you can go look for more of them, speak their language and get more clients.
Revving up your business is serious work, but it can also be fun and you don’t have to do it alone. When you take my free
“How High Is Your Red Cape Flying for Your Business?” biz quiz, I will give you give you 3 practical, personal ideas totally focused on how to fly YOUR business even higher!